According to research conducted by Marketo there are 7.45 billion unique mobile connections and only 7.2 billion people on the planet. Mobile is fast becoming the channel of choice for consumers and is a critical channel for marketing engagement, but how do you prove your value on your customer’s most prized possession? A fantastic info-graphic has been provided by Marketo here.
Marketo tell us that Mobile is growing faster than it’s audience:
- 44% of smartphone owners sleep with their phone next to their bed so they won’t miss a call, message or update.
- 72% of consumers spend more than 2 hours a day on their mobile device.
- 51% have between 11 and 30 apps on their device.
- 75% use their mobile to do product research.
These are just a few very interesting numbers that are provided on Marketo’s infographic.
Download it here for all the numbers. It’s a real eye opener and a must read for Mobile Marketeers.