Are Network Retention Deals a Thing of the Past?
A few years ago I eagerly awaited my Contract renewal date as did many. The bulk of us would spend weeks looking for the new phone that we wanted and as soon as we could get it we would jump into a new contract regardless of the terms just to ensure we got that shiny new phone that we could show our friends. Once I even drove 120 miles to go to the only Vodafone shop in the country that had the handset I wanted in stock.
Times have changed!
I realised some years ago that if you played it cool and requested your PAC code to transfer your number to a new operator that you had a much better chance of securing the handset you wanted on a much improved deal (More minutes, Texts and Data for less money) with the handset usually free.
But it seems to me that with the emergence of Tesco Mobile, GiffGaff and Talk Talk that it has now become almost impossible for the Big 4 Networks to compete on price. When you have Tesco Mobile offering a Nokia Lumia 635 for £8.50pm with 500 minutes, 500 Mb of data and 250 minutes and you have O2 offering almost the same deal for £17.50 (with 250 extra minutes) it is amazing that the Big 4 pick up any new customers at all.
So my question stands. Are Network Retention Deals a Thing of the Past?